Michele Macaluso

Michele Macaluso

“I met Kate at an open house after interviewing a number of agents and was so impressed with her and her approach to selling the house – not to mention the lineup to view it on a slow day at other open houses – that there was no decision to make: Kate had to sell our home.

Selling a house that had been in the family for 50 years was difficult but Kate worked with us to make the process as easy as possible. From her first visit to the house she showed a genuine enthusiasm about its potential that I knew immediately that she was the person to present it to the market. Kate made a number of suggestions that went beyond staging. Without spending a lot of money on renovations, we made a few targeted changes before putting the house up for sale.

Kate drew in buyers and agents with a focused and specific marketing strategy that was appropriate not just for the house itself but that also showcased the neighbourhood. Kate understands the importance of neighbourhoods beyond just the distance to schools and shopping; she understands that today’s buyers understand the character of the neighbourhood and how an investment in a new home is a choice of lifestyle. Her detailed home packages and website gave buyers resources to refer to. Kate’s marketing strategy is to show the home’s potential in an honest way that buyers appreciate. It is not marketed as something it is not, so there is no disappointment when viewing it in person. After buying a home from Kate, families can be excited about their purchase and know that there will not be any surprises afterwards. This was important for us: Kate’s integrity shows not just to sellers but to buyers too. In a marketplace that requires more than hanging a sign to sell a property, our home sold in three days with multiple offers and for much more than asking price. Kate understood the market, the potential buyers and the neighbourhood and prepared a thoughtful marketing strategy to bring out the best in our home. I would not hesitate to recommend Kate’s services to friends and colleagues. We could not be more pleased with the services she provided.”